PROJECT DETAILS
Suncloud
SunCloud is a concept sunscreen brand I made to showcase my logo/branding skills. I used Illustrator for the logo and presentation, and Photoshop for the mock-up spray can and bottle. In making the logo animation for "SunCloud", I separated each element of my logo on Illustrator, and transferred each of them to Photoshop to export them with transparent backgrounds. I finally transferred each file to After Effects where I used fill, auto-trace, stroke, and radial wipe effects to generate my final animated project.
RAISED BY WOLVES
This fan poster concept is inspired by the former Minnesota Timberwolves slogan “Raised by Wolves” and features star player Anthony Edwards. Using Photoshop, I combined Edwards with a wolf silhouette to visually represent the team identity and intensity behind the phrase. I expanded the original wolf image in Photoshop to better fit the vertical poster layout and inverted its position so it could sit naturally behind Edwards as a background element. Through masking, layering, and adjustment layers, I blended the images and refined lighting and contrast so the elements felt cohesive. The project demonstrates my ability to use Photoshop compositing, image manipulation, and creative positioning to build a strong sports-themed poster concept.
IMPOSSIBLE IS NOTHING
This concept advertisement reimagines Adidas’s “Impossible Is Nothing” campaign using NBA player Jamal Murray. Created in Photoshop, the design uses a double-exposure technique to merge Murray’s profile with a mountain landscape, referencing the geography of Denver, Colorado, where his team is based. Through layering, masking, and blending effects, the mountain is shaped to visually align with the Adidas logo at the base of the composition. I also used Photoshop to place the design into a realistic outdoor billboard mock advertisement to demonstrate how the concept would appear in a real-world setting. The project highlights my ability to use Photoshop compositing techniques to create visual metaphors while demonstrating creativity in brand-focused design.
SOUND YOU CAN SEE
This concept advertisement for JBL interprets the slogan “Sound You Can See” through lighting and motion-inspired visual effects. Using Photoshop, I enhanced the image of NBA player Giannis Antetokounmpo by adding glow and lighting effects to the basketball so it appears as if sound is radiating visually from it. I used masking, lighting adjustments, and typography styling to create a bold, high-contrast composition. I also created a realistic street billboard mock advertisement in Photoshop to show how the design would function as an outdoor campaign. The project demonstrates my ability to translate an abstract idea—sound—into a visually engaging advertisement while showcasing my Photoshop editing and compositing skills.
FEAR THE DEER
This poster concept is inspired by the Milwaukee Bucks slogan “Fear the Deer” and features Giannis Antetokounmpo. Using Photoshop, I combined several visual elements to build a dramatic sports poster that emphasizes the power behind the phrase. I searched for realistic deer antlers and composited them behind Giannis, adjusting their lighting and color so they blended naturally with the image. I also added forest imagery along the bottom of the composition to reinforce the deer theme and create more depth in the design. Through masking, lighting adjustments, and layering techniques, I integrated each element into a cohesive scene. Finally, I placed the finished design into a realistic arena jumbotron mock-up to demonstrate how the poster could function as a large-scale stadium display. The project highlights my ability to source assets, manipulate images, and use Photoshop compositing techniques to build a complete visual concept.